Real-World Advisory Project · Digital Strategy & Growth
Spirulina Nigrita — Website, SEO & Content Growth Strategy
A connected website, SEO and content strategy informed by competitor research and keyword evidence. The aim was to help visitors understand the product, find reliable information and follow a clearer path towards a purchase decision.
Project scope
Website, SEO and content working as one strategy
Website strategyInformation architectureSEO strategyCompetitor analysisKeyword analysisContent clustersInternal linkingSocial repurposingMeasurement planning
From research to strategy
Explore the thinking behind the proposal
Approach
Understand the brand. Build the strategy. Plan the execution.
- Reviewed the existing website, product structure and available brand signals.
- Compared three relevant competitors through the practical customer journey.
- Used keyword evidence to identify themes, search intent and content opportunities.
- Connected landing pages, content clusters, internal linking and social repurposing.
- Included conversion and measurement considerations without inventing performance results.